Receive Heavy Promotion for your Business
AND More Foot Traffic
PLUS Strengthen Your Reputation
within Your Community
Dear Restaurant Owner:
I am writing to invite you to showcase your restaurant to everyone
throughout your community. You’ll be amazed at how little is involved.
If you are looking for a quick way to raise the profile of your restaurant among
the movers and shakers of your community, I can’t think of a better way to do so.
Just read what I’m proposing and you’ll be amazed at how little is involved to take advantage of this opportunity ...
Your community will soon be joining other communities around the world to hold a
SpreadChange Event.
A SpreadChange Event is a grassroots endeavor to pull the community together like never
before .. to express and practice being the change we all want to see in this world. It is designed in such a way that
everyone who gets involved reaps powerful benefits in return ... in addition to, of course, getting the satisfaction of changing
the world. Win-win-win-win-win.
As people from your community create their individual expressions of art and
insight — in the form of photos, paintings, essays, music and so on — they will upload it to this web site. And then, the cream of the crop will need venues throughout the community for everyone to congregate and witness
these creations.
So, I’m inviting you to make your restaurant such a venue — I’m inviting you to host your community’s SpreadChange Event.
All that’s required from you is that you display the art and essays and paintings of your
fellow community members on the walls of your restaurant. And play their
recordings of songs and poetry over your sound system. But look at what you
could gain in return.
Five Ways Customers Will Be Drawn to You
Here’s how your restaurant will get in your community spotlight ...
ONE: It will bring exposure for your restaurant like never before as members of
your community come from every corner to view the display of art and insight at
your restaurant.
TWO: It will trigger word-of-mouth for your restaurant because inevitably those
whose talents you showcase at your restaurant will eagerly invite everyone they
know — all their friends and family — to view their works at your restaurant.
THREE: It will make your restaurant a media magnet, bringing you valuable free publicity, because newspapers and TV shows love to
report on events like this that get the whole community involved (see examples
on this page and also at ispreadchange.com) — and when they do, they will almost inevitably spotlight your restaurant as the
place where the community art and insight is on display.
FOUR: And it will strengthen your reputation in the community as a business who
cares about the community and cares about the world. Which is a really big deal
these days. Because studies have shown that 86% of U.S. consumers will switch their loyalties to you, all
else being equal, if you are known for addressing the needs of the world.
BONUS: The SpreadChange Event will give you the opportunity to schedule live performances and presentations by some of the singers and artists, thus bringing
you additional opportunities for exposure and traffic.
Join the Movement Now!
● Register: The sooner you let your community know that you’ll be hosting your Community SpreadChange Event, the faster the momentum will build, bringing more publicity to
your restaurant. Register your restaurant now. When you register, be sure to enter the words “restaurant, anchor, display” in the Tags field.
● Join: Enter your city and/or state in the search tool at right (scroll up a bit) to
see if a group has already been established in your community. If yes, join the
group. If no group has been established yet, don’t hesitate to be the first in your community to create a new group. Once a group has been created, it will encourage others to join
the movement quickly. It’s important you let others in your community know you are ready and available to
host a SpreadChange Event.
● Invite: Invite other restaurant owners in your community to also host a SpreadChange Event at their location. This is actually in your best interest because
the more restaurants involved, the bigger will be your Communitywide SpreadChange Event, the more excitement it will generate throughout your community and
the more likely all of you will be to get media attention.
● Spread: Starting right away, even if you haven’t established a schedule yet, tell everyone you know about your upcoming SpreadChange Event. Tell your employees, tell your customers. Tell the other
businesses on your block.
Remember, this is a grassroots movement. The success of such movements depend entirely on the strength of the grassroots communications. The more people you tell about this movement in your community, the more
people they will tell. And as more and more people participate, in one way or
another (see the other 5 tabs above in this section), more people will have the
opportunty to discover you and your restaurant.
As you can see, the success of your Community SpreadChange Event — both to your community and to you — depends on you.
It also needs you because it cannot happen without you.
Join this worldwide movement now. And let the excitement — and change! — begin!
Aman Motwane
Yes, You Can Change the World
